Get more value out of your analytics data.

Driving an automobile, you rely on the dashboard to display basic operational data such as your speed and mileage. These indicators are important to monitor, but they don’t reflect the overall condition of your vehicle. When a component stops functioning, a more strategic view is required to diagnose and solve the issue and get you back on the road. This approach can similarily be applied to your daily website data decisions. Perform an analysis by segmenting and breaking down information to get to the root of the question you’re trying to answer.

You found the answer, good. Now visualize your findings and act on them. Create stories not dashboards.