Empowering millions of people to do more with digital services they already use

The internet and the devices that connect to them enrich our lives, but it is becoming increasingly difficult to keep them organized. IFTTT has solved this organizational challenge by providing an automated way to connect this complex web of devices and services. Using “if this, then that” statements, users build “applets” that automatically trigger an action in one device or service to another every time certain conditions are met.

SERVICES

Strategy | Development | Consulting

TECHNOLOGY

AEM | Adobe Analytics

Business Challenge

As one of the fastest growing start-ups, IFTTT needed a comprehensive and scalable digital platform for its online service. They chose Adobe’s integrated marketing solutions and partnered with Infield Digital to implement Adobe Experience Manager (AEM) and Adobe Analytics (AA).

Our collaboration resulted in:

  • A fully responsive blog site with an easy-to-use AEM page template and a comprehensive and filterable articles listing
  • A fully responsive help center
  • An integration of historical data with Adobe Analytics to provide context to online data

Impact

  • Easy-to-use author experience to create blog posts and simple for readers to quickly find tips
  • Embedded apps are included in blog posts for quick downloads
  • Quick reference for self-directed readers to retrieve general and specific answers to frequently asked questions
  • Understanding user behaviors and patterns using pre-Adobe Analytics data with current online data