Marketo and Adobe Experience Manager (AEM): Personalize AEM page content based on a visitor’s Marketo user profile

With the Marketo personalization component for Adobe Experience Manager, authors can now personalize page content based on a visitor’s Marketo user profile. The component simplifies the creation of custom segments using the Marketo API. It is now possible for marketers to setup complex Marketo segments without writing any code.

Use Marketo data to personalize content quickly

The AEM/Marketo integration is the most efficient way to utilize Marketo in your AEM campaigns. Editors can define custom segments without writing a line of code. Experience Manager’s native rule builder tools allow authors to create Marketo-based segments with AEM’s drag-and-drop interface.

Complex segments made easy

The ability to access and map Marketo information in the AEM GUI reduces complexity and training. Authors can map Marketo profile variables to the client store with the auto-discovery feature and start interactively building segments using Experience Manager’s powerful segment editor.

All the power of the Marketo API

The connector has been implemented around the Marketo API which gives authors the deepest access available from AEM. Access to the leads, lists, and campaign data stored within Marketo becomes actionable with AEM’s personalization tools.