Development

Tools

Commerce, Custom

Technology

Magento

Services

Strategy, Development

Industry

Technology

Location

San Francisco, CA

Basis

Basis Band, by invitation

When Basis Science released its popular Basis Band, demand quickly outmatched supply. Basis needed a way to put its pre-order customers at the front of the line, so ID created a private Magento store that provided invite-only ordering, a notification system, and central data point for the Basis support team. 

San Francisco startup Basis Science has had great success with its Basis Band, a wrist-based health tracker and online personal dashboard that helps users maintain daily healthy habits by monitoring physical activity, sleep, and a variety of physiological metrics. With limited quantities and a high demand, Basis approached ID with their challenge: how to keep early-adopting Basis fans in the loop as they waited for their bands to arrive. Our solution was a Magento store that allowed for purchase by invitation only, along with a customized notification system that alerted customers as soon as products became available. We then orchestrated an integration with fulfillment service RushOrder, which ensured timely delivery of the long-awaited products. In addition, we worked closely with the Basis team to chart a strategy for managing their store, which included:  

  • Training on Magento development and maintenance
  • Centralizing all data via Magento to streamline workflows for support staff
  • Developing a system for quality control
  • Creating a strategy for staying ahead in a competitive market