Adobe Analytics

Adobe Analytics has many innovative capabilities to help data-driven marketers uncover actionable insights. With Adobe Analytics, users can:

  • Build and share complex and deep segment analyses 
  • Collaborate and share insights with Analytics Workspace
  • Quickly explore hidden relationships between massive data sets with Ad Hoc Analysis

Track, measure, and analyze cross-channel marketing through integration with other best-in-class marketing solutions in the cloud, including Adobe Target and Adobe Experience Manager

The heart of Adobe Analytics is its highly customizable implementation process. As a result, the web data collected is tailored to specific business needs, eliminating gaps in reporting, business, and analytic requirements.

Why Infield Digital?

Infield Digital adds value to the implementation process because of our deep understanding of Adobe Analytics. When partnering with us, our team of implementation specialist, analytics developer, and project manager will work with your team to: 

  • Architect a scalable data collection, validation, and management strategy that will meet your reporting, business, and analytic needs
  • Implement Adobe Analytics with industry best practices, including deployment via Activation (powered by DTM) and integration with Adobe Experience Manager and Target
  • Build reports and dashboards to get you started on your analysis
  • Empower you and your team to become Adobe Analytics power users with one-on-one training and sessions

Adobe Analytics and Target

With data-driven insights, Adobe Target enables you to personalize and optimize your web platform with ease. Infield Digital’s team of optimization expert, JavaScript developer, and project manager will work with your team to:

  • Create a iterative testing roadmap
  • Implement Adobe Target for A/B testing, personalization and optimization, including Target and Analytics integration
  • Empower you and your team to become Adobe Target power users with one-on-one training and Q&A sessions