Capitalizing on Integrated Marketing Solutions for Big Data Leader

Informatica develops tools that allow enterprises to establish and maintain their global data warehouses. The products in Informatica’s data integration ecosystem are highly dynamic in order to provide their 5000+ enterprise clients with best-in-breed data integration solutions. As a result, the Informatica website has to be as dynamic as their products in order to keep their clients informed.

SERVICES

Strategy | Architect | Development | Consulting

TECHNOLOGY

AEM | DemandBase | Marketo

Business Challenge

Informatica.com contains a wealth of information to assist their customers and community users as they find solutions to build their data integration ecosystem. The product information, demos, and trials on the website must be updated as Informatica enhances its core products.

Informatica partnered with Infield Digital for development and support services on various integration of Adobe Experience Manager (AEM) site. As a trusted partner, Infield brings our deep AEM knowledge and 15+ years of implementation and integration expertise. Partnering with the Informatica web development team, Infield helps build a robust and scalable AEM foundation for marketing.

Impact

  • Constructed address verification interactive map on AEM, covering 240 countries and territories
  • Built a training center with improved filter capabilities and increased search engine efficacy
  • Integrated Marketo and Demandbase with free trial forms to automatically record, populate, and sanitize customer data
  • Optimized performance by installing workflow that reduces page size by 77%, and thus lowering the page load time
  • Implemented real-time filter and search capabilities, allowing more control over visual display of featured connectors